The Tusk Conservation Awards highlights inspirational conservation work in Africa. Ranging from the protection of endangered species and threatened habitat to the promotion of environmental education and the development of community driven conservation.
As a vast and culturally diverse continent, we looked into the many influences that could capture TUSK’s roots. Taking cue from tribal art and patterns, which are often used for celebration, we developed a ownable pattern that subtly incorporates the four letterforms of TUSK. Each letterform could also be used separately to create four unique additional patterns. The use of black and white with an accent of orange alludes to the bold confidence of the organisation and is a reference the African landscape.
Through careful positioning and thoughtful reveals, the logo seemingly appears and disappears into the pattern through a series of touch points. This included the website, awards programme, event stage design and the official Land Rover sponsored transport. In addition, we worked with the Mamas of the Enkiito village, Kenya to craft traditional beaded wristbands in the brand’s signature patterns. These were worn worn by nominees and celebrities to help raise awareness of the cause.
Created with Stuart Radford, Oli Bussell and the team at The Partners.
Brand New Best Voted Rebrands 2014 - #1
The Drum Design Awards - Chairmans Award
D&AD 2015 - Wood Pencil
Fresh Awards 2015 – Gold in Brand Identity
Brand Impact Awards 2015 - Not-for-profit