For their S/S11 campaign, SABA wanted us to refresh the brand and enhance its premium nature. Our approach looked at the brand’s DNA, developing a design-led strategy that would underpin SABA’s creative vision with a theme and direction for their new-season collections across a broad range of communication channels.
SABA’s heritage is one of considered, intelligent design with timeless appeal and modern-day relevance. Drawing inspiration from their streamlined silhouettes and pared-back elegance, we introduced the element of water as the season’s guiding principle, one that perfectly complements the pure, bold, and effortless nature of the brand’s cleverly distilled S/S11 collection.
Devoid of the superfluous, our striking, multi-channel campaign eloquently captures the energy of the new season across print, catalogue, DM, online, film, eDMs, windows and in store.
Created with Anita Liu at Eskimo.